Company info



Message

CEO-Kataoka

 

 

 

 

 

 

Yoshinori Kataoka, President and CEO

The year 2020 marks six years since our company was founded as a spin-off from Pioneer Corporation in 2015. I am proud of our success and would like to take this opportunity to offer my sincere gratitude to the many customers who engaged with our products, as well as our suppliers and so many others who helped us to design and build those products. Thank you all for your understanding and support.

I have formally assumed the office of President as of January 1, 2020.

As part of our commitment to organizational revitalization on the path towards further growth, we decided to rename the company AlphaTheta Corporation. The new name is inspired by the Alpha waves that are produced in the brain while creating amazing music or when deeply absorbed in a perfect performance and the Theta waves generated when one is relaxing to music. We want to position AlphaTheta as a provider of products and services that help us to reach our full potential through the medium of music and in turn fill the world with a sense of joy, wonder and positive emotion.

AlphaTheta will continue to make an active contribution to the music industry through the development of innovative and inspiring products and services for the Pioneer DJ, rekordbox, KUVO, Toraiz and Pioneer Professional Audio brands.

We look forward to your continued patronage and support in the years to come.

Philosophy

To innovate, inspire and entertain

Through our continuous creative innovation we aim to excite, inspire, and entertain; investing in the passions of the music entertainment community.

Vision

AlphaTheta aims to be the No1 company in creating music entertainment culture by understanding customer and employee needs.

We’re committed to evolving with the growth of music culture and technology, and creating innovative products and services for DJs, Musicians, Clubs and the music community.

Corporate slogan

Beyond The Music

Our passion for music drives us to explore the deep connections it makes and the unity and harmony it inspires. We call this going ‘Beyond the Music’ and we share this passion with all those using our technology to produce, play and perform inspirational music from all around the world.

AlphaTheta employees respond to the challenge of going ‘Beyond the Music’ by achieving world firsts in developing technology and services that create a richer musical experience. As a brand, we respect Gemba* and, in doing so, we apply this philosophy to every aspect of our business.

* Gemba is a Japanese term which, in business, means, 'the actual place where value is created'.

Corporate outline

Company

AlphaTheta Corporation

We’ve changed our company name to AlphaTheta Corporation. For more information on the change follow this link.

Headquarter

6F, Yokohama i-Mark Place, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
Phone +81-45-522-5400

Established

August 12th, 2014

Management

Directors

  • President and CEO
    YOSHINORI KATAOKA
  • Executive Director in board
    MASAKAZU SUZUKI
  • Director
    RYUKICHI IWAKIRI
  • Director
    RYOSUKE YOKOBARI
  • Corporate Auditor
    YUKIKO KATABE

Number of employees

435 (as of November, 2019)

Business

Design, Production, Sales and related services for DJ, Professional Audio and Music Production

Capital

100,000,000 Yen (as of December, 2019)

Shareholder composition

Parent Company
Noritsu Koki Co., Ltd.
(Listed on Tokyo Stock Exchange First Section)

Sales subsidiary

AlphaTheta EMEA Limited
Artemis Building, Odyssey Business Park, West End Road, South Ruislip, HA4 6QE, UK

AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA

AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road, Changning District, Shanghai


History of AlphaTheta

Corporate history


Business overview

AlphaTheta has developed, built and sold DJ industry-leading DJ equipment since 1994.

Business overview

DJ and Club equipment business

For more than 20 years, our motto has been to 'surprise and inspire' our customers and we've had fantastic support from DJs, artists and clubs around the world to help us achieve this. In recent years, as more people have taken up DJing – either with the intention of eventually becoming professional or just to enjoy mixing with their friends – we've created products and services to help introduce them to the world of music creation. We're committed to continue innovating through our product development and design to satisfy our customers, both professional and amateur, and maintain the reputation of AlphaTheta equipment as the industry standard.

Professional Audio equipment business

We draw on our experience in the DJ and club market to develop and design professional sound systems that deliver powerful, crystal-clear audio. Since 2013, famous venues around the globe – from nightclubs and restaurants to boats and football stadiums – have benefitted from Pioneer Pro Audio set-ups including our our GS-WAVE Series dance floor stacks, XY Series PA/monitor speakers, and XPRS Active Series.

Website: Pioneerproaudio.com

Music production tool business

As well as industry-standard DJ products, we also create instruments and music production tools to inspire producers and artists and help enhance their work in the studio and their performances on the live stage. We're dedicated to designing first-rate products from professional samplers and synthesizers, to monitor speakers and headphones.

The KUVO community

In 2014, we launched KUVO; a social platform and community for clubs, DJs and dance music lovers. The KUVO app and website helps clubbers discover new music, DJs and venues, as well as share their passion with like-minded people.

Website: KUVO.com
Mobile app “KUVO”: KUVO.com/app

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