30 March, 2020
To the Pioneer DJ family, friends and beyond
The Coronavirus pandemic is creating uncertainty for everyone. We express our sincere gratitude to all the health care professionals and essential workers around the world working tirelessly to treat our loved ones and reduce the spread of COVID-19. At times like this, heroes are born. We thank them for all that they do.
We know that our community is facing fundamental challenges. Events have been cancelled and venues around the world have closed their doors. We don’t know how long this will last, but we can say that our commitment to our staff and customers remains unchanged. At times like these we are reminded of what really matters; empathy, compassion and kindness.
We’re fortunate that our community is home to some of the world’s most creative, innovative and inspiring people. As we make the essential effort to physically isolate, we do not need to emotionally isolate. It’s been encouraging to see talented and creative online performances being shared through social media. We thank these human efforts to echo music across the virtual waves at a time when we all need it most.
Right now, we’re exploring how we can help and best deploy our resources at this time. We’re committed to doing what we can to support all corners of the industry - as part of our Pioneer DJ mission to Inspire, Innovate and Entertain.
We wish you and your loved ones good health and strength as we unite globally to tackle this threat together. Stay connected, look out for one another and keep the music playing.
President and CEO, AlphaTheta Corporation