Company info


Philosophy

To innovate, inspire and entertain

Through our continuous creative innovation we aim to excite, inspire, and entertain; investing in the passions of the music entertainment community.

Vision

AlphaTheta aims to be the No1 company in creating music entertainment culture by understanding customer and employee needs.

We’re committed to evolving with the growth of music culture and technology, and creating innovative products and services for DJs, Musicians, Clubs and the music community.

Corporate slogan

Beyond The Music

Our passion for music drives us to explore the deep connections it makes and the unity and harmony it inspires. We call this going ‘Beyond the Music’ and we share this passion with all those using our technology to produce, play and perform inspirational music from all around the world.

AlphaTheta employees respond to the challenge of going ‘Beyond the Music’ by achieving world firsts in developing technology and services that create a richer musical experience. As a brand, we respect Gemba* and, in doing so, we apply this philosophy to every aspect of our business.

* Gemba is a Japanese term which, in business, means, 'the actual place where value is created'.

Corporate outline

Company

AlphaTheta Corporation

We’ve changed our company name to AlphaTheta Corporation. For more information on the change follow this link.

Headquarter

6F, Yokohama i-Mark Place, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
Phone +81-45-522-5400

Established

August 12th, 2014

Management

Directors

  • President and CEO
    YOSHINORI KATAOKA
  • Executive Director in board
    MASAKAZU SUZUKI
  • Director
    HIROFUMI HIRANO
  • Director
    EIJI YATAGAWA
  • Corporate Auditor
    SOTA HORIUCHI

Number of employees

435 (as of November, 2019)

Business

Design, Production, Sales and related services for DJ, Professional Audio and Music Production

Capital

100,000,000 Yen (as of December, 2019)

Shareholder composition

KKR PDJ Investment L.P.: 85.05%
Pioneer Corporation: 14.95%

Sales subsidiary

AlphaTheta EMEA Limited
Artemis Building, Odyssey Business Park, West End Road, South Ruislip, HA4 6QE, UK

AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA

AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road, Changning District, Shanghai


History of AlphaTheta

Corporate history


Business overview

AlphaTheta has developed, built and sold DJ industry-leading DJ equipment since 1994.

Business overview

DJ and Club equipment business

For more than 20 years, our motto has been to 'surprise and inspire' our customers and we've had fantastic support from DJs, artists and clubs around the world to help us achieve this. In recent years, as more people have taken up DJing – either with the intention of eventually becoming professional or just to enjoy mixing with their friends – we've created products and services to help introduce them to the world of music creation. We're committed to continue innovating through our product development and design to satisfy our customers, both professional and amateur, and maintain the reputation of AlphaTheta equipment as the industry standard.

Professional Audio equipment business

We draw on our experience in the DJ and club market to develop and design professional sound systems that deliver powerful, crystal-clear audio. Since 2013, famous venues around the globe – from nightclubs and restaurants to boats and football stadiums – have benefitted from Pioneer Pro Audio set-ups including our our GS-WAVE Series dance floor stacks, XY Series PA/monitor speakers, and XPRS Active Series.

Website: Pioneerproaudio.com

Music production tool business

As well as industry-standard DJ products, we also create instruments and music production tools to inspire producers and artists and help enhance their work in the studio and their performances on the live stage. We're dedicated to designing first-rate products from professional samplers and synthesizers, to monitor speakers and headphones.

The KUVO community

In 2014, we launched KUVO; a social platform and community for clubs, DJs and dance music lovers. The KUVO app and website helps clubbers discover new music, DJs and venues, as well as share their passion with like-minded people.

Website: KUVO.com
Mobile app “KUVO”: KUVO.com/app

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